A great headshot is essential in business.  It is, quite literally, how you present yourself to the world, and an important part of your personal brand.  

I am surprised at how many people still use “selfies” or other cringe inducing photos as their headshot.  That tells the viewer that the person really doesn’t understand marketing or that they don’t care.

Remember, the photo you use on your website or social media is frequently the first impression a potential client will have of you.  Don't let it be the last.